What should I post today?

One of the biggest misconceptions about LinkedIn content isn’t that people don’t know how to write.

It’s that they think writing is the hard part.

It isn’t. The hard part is knowing what’s worth saying.

Every week I hear some variation of the following:

“Melanie… what should I post?”

Not:

“Can you teach me to write?”

Not:

“Can you make this sound better?”

They simply don’t know where to start.

So here’s the framework I use with clients broken down into 3 steps:

Step 1: Start with something that happened.

Not an idea.

A real moment.

A client question.

A mistake.

A conversation.

A lesson you learned.

Your best content usually begins with something real you experienced and learned from…not something you researched or that AI came up with.

The best way to combat AI: build in public by sharing your stories.

Step 2: Ask yourself one question about what you are planning to post.

What did this teach me that someone else needs to hear?

That’s your insight. Not the story.

The lesson behind the story.

Step 3: Turn it into a post.

Instead of writing from a blank page, use this structure:

Hook: What happened?

Insight: What did you realize?

Lesson: What should your audience learn from it?

Question: Invite others into the conversation.

Here’s an example:

Hook

I almost didn’t post this.

Insight

I kept thinking it wasn’t finished. I kept editing. Then I realized something.

The posts people remember aren’t perfect, they’re useful.

Lesson

They’re looking for real-world experiences they can learn from. Your network on LinkedIn isn’t looking for polished or perfection.

They’re looking for perspective. They are looking for real world experiences they can learn from.

The people who consistently create opportunities on LinkedIn aren’t necessarily the smartest people in the room, or even trained marketers.

They’re the ones willing to share what they’re learning while everyone else waits for the “perfect” moment.

Question

What’s one lesson you’ve learned this week that someone else could benefit from?

[end of post]

My challenge for you:

Open a blank document or add it to your notes app on your phone.

Write down three conversations you’ve had this week.

Don’t overthink it.

Pick one.

Turn it into a post using the framework above.

Done.

You’ve officially stopped waiting for inspiration and started building a repeatable content system.

The goal isn’t to create just one great post that goes viral.

It’s to become the kind of person who never runs out of meaningful things to say to.

Now it’s your turn.

If you’d rather have daily guidance instead of waiting for my newsletter each week, that’s exactly why I built Visible Leader. It gives you a new lesson, helps you write with personalized prompts, and coaching every day (from me!) so you never have to wonder what to post.