In this episode of Aha Moment with Melanie, host Melanie Borden interviews Mark Avondoglio, co-owner of the historic Perona Farms in Sussex County, New Jersey. The conversation covers the venue’s legacy, its adaptation to the challenges of the 2020 pandemic, and its evolution over the last century.
Key Highlights of the Discussion:
- The Impact of COVID-19:
Mark discusses the challenges of operating a banquet-focused business during the pandemic shutdowns. With weddings accounting for the majority of Perona Farms’ business, the team had to reschedule more than 130 events while navigating changing government regulations and uncertainty surrounding event venues. - Adaptation and Resilience:
To keep operations moving during restrictions, Perona Farms launched a “to-go market” featuring specialty offerings such as mimosa kits, Bloody Mary packages, and charcuterie boxes, making use of resources originally intended for large-scale events. - History of Perona Farms:
Mark shares the rich history of the family-owned business, which began in 1917. Founded by his great-grandfather—a well-known vaudeville musician—the property later became a hidden retreat for celebrities during the Prohibition era and was known for smuggling liquor to New York’s famous El Morocco nightclub. - Evolution of the Business:
Over the decades, the venue evolved from a restaurant and theater destination into the premier wedding and banquet venue it is today. Mark highlights its legacy of hosting notable entertainers such as Dick Van Dyke and Ethel Merman, while continuing to expand and preserve its historic charm.