This video features Melanie Borden interviewing Matt Tedesco, the National Program Manager for the BMW program at Shift Digital. The conversation covers Matt’s professional journey, his perspective on the automotive industry, and some personal recommendations.
Key Highlights of the Discussion:
- Career Journey:
Matt shares his transition from the hospitality industry to telecommunications, the Yellow Pages, and various automotive tech firms like ADP/Cobalt, Epsilon, and PureCars. He is currently with Shift Digital, where he manages a nationwide team of 17 representatives for the BMW program. - Automotive Marketing Advice:
Matt emphasizes that dealerships need to be consistent in showcasing their customer service offerings (like pick-up/drop-off services) and embrace digital retailing, noting that consumers increasingly want more online information, including transparent payment calculations. - Career Advice:
For those entering the marketing field, Matt suggests leveraging the abundance of free online resources—such as certifications in Google Ads and Facebook Blueprint—and gaining hands-on experience through internships, noting that most dealerships are eager for help. - Personal Interests:
The conversation concludes with a discussion about the books Matt is currently reading, including historical accounts like The Great Influenza and the story of Cynthia Ann Parker.