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Every athlete has a coach that helps them perform at the highest level. Your business or personal brand’s marketing is no different. Stay relevant and be guided down the right path in all of your marketing efforts with Melanie Borden, LLC.

LinkedIn Business Essentials

LinkedIn Business Essentials

In today’s marketing environment, businesses must have a presence on LinkedIn. LinkedIn marketing can be intimidating and time-consuming if you do not plan and establish a foundation from the beginning. It’s one thing to set up your LinkedIn page, but planning how and when you will post to your clients and future customers is another story. Keeping your followers engaged is where most fail. This eBook will teach you how to take LinkedIn by storm and tell you what you should be doing RIGHT NOW to have explosive growth on LinkedIn.

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5 Ways to Elevate Your Social Media Presence

5 Ways to Elevate Your Social Media Presence

Having a good or even great social media presence can really help your business grow. It can also be very rewarding connecting with existing customers and gaining new customers. In this eBook you will learn about which opportunities to look for when engaging your audience, how to view your content that is driving interactions with your customers, and techniques to teach you how to start getting more exposure for your brand. If you are using social media in hopes of growing your brand, this eBook will give you different strategies to elevate your social media presence.

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Storytelling Marketing

Storytelling Marketing

Discover how powerful a story can be when integrated into your marketing campaigns. Find out what storytelling style will resonate with your core audience and motivate them into becoming part of your tribe. Explore ways to talk about your stories and embrace your uniqueness, building trust with your audience. Uncover the different styles of storytelling and how to choose the best one for your business quickly. Utilizing a storytelling strategy helped me connect to so many business owners and executives on LinkedIn and grow a large audience. Even if you’ve never harnessed the power of compelling storytelling before, I’ll show you exactly how to get started all within this special eBook.

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Brand Strategy Handbook

Brand Strategy Handbook

Within this Brand Strategy Handbook, we are going to teach you some of the marketing strategies we have learned over the years and have implemented for Melanie Borden, and our clients. This guide will guide you through everything from a winning connecting strategy on LinkedIn, to how to dominate the Google search engine results page in text, video and images, to content strategy, to which types of content converts, an easy personal PR strategy and so much more. We will talk about simple marketing strategies that will help you grow your audience, connect with other humans, WIN clients, and ultimately grow your personal brand.

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LinkedIn Profile Checklist

LinkedIn Profile Checklist

Are you being intentional with your personal LinkedIn profile? Do you have it fully optimized? This basic checklist runs through your entire profile and gives you a clear view of each and every item that you need to have completely filled out. If you are a LinkedIn rookie or an expert in your field, this is a must download for anyone looking to fully optimize their personal profile and make sure every box is checked. Download the checklist, print it out, and check off all of the boxes as you go!

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2022 US Holiday Content Ideas

2022 US Holiday Content Ideas

We have put together over 70 pages and hundreds of U.S. holidays that you can use for your own marketing. Use these content ideas for all your content marketing including social media, digital advertising, events, email blasts, website and traditional advertising such as newspaper, radio, or television. You will be inspired by these pages to create winning content for you and or your business. This guide will help individuals working on their personal brand, business owners who handle their own marketing, or a business marketing department. Download this special guide for hundreds of holiday content prompts.

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Core 4 LinkedIn Content Themes

Core 4 LinkedIn Content Themes

We are going to share with you 4 types of PROVEN content “themes” that we use in posts that get insanely high engagement and conversion. Adding a mixture of any of these to your current content strategy is sure to help you stand out amongst your competitors and drive revenue to your bottom line. These can be applied to both a personal and business brand. Download this special eBook plus worksheets today to supercharge your content marketing strategy on LinkedIn.

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