About Melanie

Melanie Borden has spent the majority of her marketing career in the automotive tech industry. She has a deep understanding of the industry and a proven track record of increasing profitability and exceeding business goals. Melanie has worked in various atmospheres from public tech companies to private start-ups and most recently worked for a retail automotive group. She has driven marketing efficiencies for her clients along the eastern seaboard from NYC to Burlington, VT. Melanie is the driver for the marketing vision and strategy from inception to execution for the clients she has worked with. Presently, she is the Vice President of Marketing for Lotlinx, an automotive tech company.

With over 15 years of experience, she has found her true passion in storytelling after building her own personal brand. She has been published in Good Morning America, Daily Mail, Bloomberg, The Epoch Times, Working Mother Media, Auto Remarketing, Hip New Jersey, New York City Biz List, Mega Dealer News, and more. She takes great pride in using online marketing to build brands. Her expertise is enhancing digital footprints via social media, reputation management, and online monetization. 

Melanie is a monthly contributor to 2 automotive trade publications, Dealer Magazine, as well as Dealer Marketing Magazine.

You can buy Melanie’s book, “Our Mommy works with Cars” on Amazon, Barnes and Noble, and several other online retailers.